01/10/2009
Notification of Major Interests in Shares
| 1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: | Dignity |
| 2. Reason for notification (yes/no) | |
| An acquisition or disposal of voting rights | YES |
| An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached | |
| An event changing the breakdown of voting rights | |
| Other (please specify): | |
| 3. Full name of person(s) subject to the notification obligation: | AEGON UK Group of Companies |
| 4. Full name of shareholder(s) (if different from 3): | |
| 5. Date of transaction (and date on which the threshold is crossed or reached if different): | 30th September 2009 |
| 6. Date on which issuer notified: | 1st October 2009 |
| 7. Threshold(s) that is/are crossed or reached: | 5-4% |