TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES 28/02/2017

28/02/2017

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:ⁱⁱ

Dignity PLC

2. Reason for notification (please tick the appropriate box or boxes):
An acquisition or disposal of voting rights	Yes
An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached	No
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments	No
An event changing the breakdown of voting rights	No
Other (please specify):	No

3. Full name of person(s) subject to the notification obligation: ⁱⁱⁱ	Aviva plc & its subsidiaries
4. Full name of shareholder(s) (if different from 3):^iv	Registered Holder: Chase (GA Group) Nominees Limited 166,783* HSBC Global Custody Nominee (UK) Limited 1,075,353* State Street Nominees Limited 280,187* *denotes direct interest
5. Date of the transaction and date on which the threshold is crossed or reached: ^v	27 February 2017
6. Date on which issuer notified:	28 February 2017
7. Threshold(s) that is/are crossed or reached: ^{vi, vii}	4% to 3% Change at Direct Interest Level

8: Notified Details
A: Voting rights attached to shares^{viii, ix}
Class/type of shares if possible using the ISIN CODE	Situation previous to the triggering transaction		Resulting situation after the triggering transaction
	Number of Shares	Number of Voting Rights	Number of shares	Number of voting rights		% of voting rights^x
	Number of Shares	Number of Voting Rights	Direct	Direct^xi	Indirect^xii	Direct	Indirect
Ordinary Shares GB00BRB37M78	1,986,475	1,986,475	1,522,323	1,522,323	Not Disclosable	3.06%	Not Disclosable

* Includes right to recall loaned shares (26,000)

B: Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrument	Expiration date^xiii	Exercise/ Conversion Period^xiv	Number of voting rights that may be acquired if the instrument is exercised/ converted.	% of voting rights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments ^{xv, xvi}
Resulting situation after the triggering transaction
Type of financial instrument	Exercise price	Expiration date^xvii	Exercise/ Conversion period^xviii	Number of voting rights instrument refers to	% of voting rights^{xix, xx}
					Nominal	Delta

Total (A+B+C)
Number of voting rights	Percentage of voting rights
1,522,323	3.06%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: ^xxi
The voting rights are managed and controlled by Aviva Investors Global Services Limited, with the following chain of controlled undertakings:- Aviva Investors Global Services Limited: Aviva plc (Parent Company) Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc) Aviva Investors Holdings Limited (wholly owned subsidiary of Aviva Group Holdings Limited) Aviva Investors Global Services Limited (wholly owned subsidiary of Aviva Investors Holdings Limited)

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: ^xxi

The voting rights are managed and controlled by Aviva Investors Global Services Limited, with the following chain of controlled undertakings:-

Aviva Investors Global Services Limited:

Aviva plc (Parent Company)
Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc)
Aviva Investors Holdings Limited (wholly owned subsidiary of Aviva Group Holdings Limited)
Aviva Investors Global Services Limited (wholly owned subsidiary of Aviva Investors Holdings Limited)

Proxy Voting:
10. Name of the proxy holder:	See Section 4
11. Number of voting rights proxy holder will cease to hold:
12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:	Figures are based on a total number of voting rights of 49,738,761 as per the Company's Voting Rights and Capital announcement of 31 January 2017.
14. Contact name:	Michael Dunhill, Aviva plc
15. Contact telephone number:	01603 685988