We are committed to making a difference to our clients and improving the welfare of all who live in the communities we serve.
What we focus on:
- Making a positive contribution to the local communities we serve.
- Building closer relationships with local communities.
- Developing a greater understanding of our clients’ and communities needs.
We continue to build strong links with the communities in which we operate through local engagement and fundraising for charities.
Local community engagement
Our people support hundreds of local community initiatives and charitable events every year.
In 2015, Dignity raised £59,000 for its corporate charity, Marie Curie and has raised £274,000 since January 2012. Fundraising initiatives included charity car washes and taking part in sponsored walks, skydives and fun runs. Dignity also raised money for Marie Curie by taking part in national campaigns such as The Great Daffodil Appeal, where branches sold the charity’s lapel badges and The Blooming Great Tea Party where visitors could purchase hot drinks and homemade cakes for a charitable donation.
To demonstrate our principles and values we have provided financial support for locals sports clubs, hospices, nursing homes and churches in addition to fundraising for many other national and regional charities. Dignity has also continued to support a restoration project at a historic church close to its head office in Sutton Coldfield.
The Big Hoot
During the summer of 2015, Dignity sponsored a decorative owl statue for The Big Hoot, a public art project that took place across Birmingham. The initiative aimed to attract tourists and inspire residents to explore areas of the city they may not have visited before. In October, the 90 owl statues were sold at auction and raised over £500,000 for Birmingham Children’s Hospital.