Our Company

At Dignity, we are committed to providing people with the highest standards of services and care, helping our clients every step of the way when they need us most.

Our purpose

Our customers are at the heart of what we do. We are here to help them at one of the most difficult times in their lives and we are honoured to serve the communities we are part of.

Listening to our customers and understanding their changing attitudes and lifestyles must drive what we do as a business.

Our brands, products, services and technology must reflect those changes and are the reason why we now offer enhanced choice and value-for-money. The high-quality of our offering, competitively priced, is how we will differentiate ourselves from the competition, both nationally and locally.

Every day we want to meet and exceed our customers’ expectations. We aim to do this by delivering excellent client service through the continued dedication of our people and by serving our customers with expertise, compassion and commitment.

Our values

Professional

Our clients rely on us to provide the highest possible standard of care. We must always live up to the trust they place in us.

Compassion

Every detail is of the utmost importance and nothing is too much trouble. Being there for our clients in every way that we can.

Respect

Being trusted with something as important as a person’s final wishes is an honour and a privilege that we never take lightly.

Knowledge

Our heritage and expertise combine to give us a unique vantage point. We are continually improving so we can make a difficult time a little easier.

Dignity today

People and culture

3,000+ Our people come from the towns and cities they serve or families that have been in the funeral profession for generations.

Strong core business

Dignity is one of the leading providers of funeral-related services in the UK with strong market-leading positions.