12/09/2008

Notification of Transactions of Directors, Persons Discharging Managerial Responsibility or Connected Persons

Dignity plc announces that on 11 September 2008, Peter Hindley, the Chief Executive, sold 35,074 ordinary shares of 9p each at an average price of 742.1426 pence per share.

Under s822 of the Companies Act 2006 the notifiable shareholding is 720,256 ordinary shares of 9 pence each.

Richard Portman
Corporate Services Director
Dignity plc
Telephone: 0121-321-5602

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