TR-1: Notification of Major Interest in Shares

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:ii DIGNITY PLC
2. Reason for notification (please tick the appropriate box or boxes):
An acquisition or disposal of voting rights X
An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached  
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments  
An event changing the breakdown of voting rights  
Other (please specify):  
3. Full name of person(s) subject to the notification obligation:iii Tiger Global Management, LLC
4. Full name of shareholder(s) (if different from 3):iv Tiger Global Investments, L.P. 
5. Date of the transaction and date on which the threshold is crossed or reached:v 16 July 2013
6. Date on which issuer notified: 17 July 2013
7. Threshold(s) that is/are crossed or reached:vi, vii


8: Notified Details
A: Voting rights attached to sharesviii, ix

Class/type of shares

if possible using the ISIN CODE

Situation previous to the triggering transactionResulting situation after the triggering transaction
Number of SharesNumber of Voting RightsNumber of sharesNumber of voting rights% of voting rightsx
GB00B14W3659 2,295,000 Direct – 4.00% 2,273,000 Direct -   Direct -3.97%  
B: Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrumentExpiration datexiiiExercise/ Conversion PeriodxivNumber of voting rights that may be acquired if the instrument is exercised/ converted.% of voting rights
 C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi
 Resulting situation after the triggering transaction
 Type of financial
 Exercise price  Expiration date  xvii  Exercise/
Conversion period
 Number of voting rights instrument refers to



% of voting rightsxix, xx

           Nominal Delta
Total (A+B+C)
Number of voting rightsPercentage of voting rights
2,273,000 3.97%
9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: xxi
The Ordinary Shares are held by Tiger Global Investments, L.P.Tiger Global Management, LLC is the investment manager of Tiger Global Investments, L.P. and exercises the voting rights on its behalf.
Proxy Voting:
10. Name of the proxy holder:  
11. Number of voting rights proxy holder will cease to hold:  
12. Date on which proxy holder will cease to hold voting rights:  
13. Additional information:

Tiger Global Management, LLC

14. Contact name:

Steve Boyd

15. Contact telephone number:

+1 212 984 8800


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