31/03/2008

Director/PDMR Shareholding

Dignity plc announces that on 31 March 2008, Mike McCollum, the Finance Director, has sold 363,288 ordinary shares of 9p each at a price of 766 pence per share.

Dignity plc was also notified on 31 March 2008 that Mike McCollum's spouse purchased 363,288 ordinary shares of 9 pence each at the same price of 766 pence per share.

Under s793 of the Companies Act 2006 the notifiable shareholding is 363,288 ordinary shares of 9 pence each.

Enquiries

Richard Portman
Corporate Services Director
Dignity plc
Telephone: 0121-321-5602

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