TR-1: Notification of Major Interest in Shares 01/08/2013 | Dignity Plc

01/08/2013

TR-1: Notification of Major Interest in Shares

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:ⁱⁱ

Dignity Plc

2. Reason for notification (please tick the appropriate box or boxes):
An acquisition or disposal of voting rights	X
An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments
An event changing the breakdown of voting rights
Other (please specify):

3. Full name of person(s) subject to the notification obligation:ⁱⁱⁱ	OppenheimerFunds, Inc.
4. Full name of shareholder(s) (if different from 3):^iv
5. Date of the transaction and date on which the threshold is crossed or reached:^v	July 30, 2013
6. Date on which issuer notified:	July 31, 2013
7. Threshold(s) that is/are crossed or reached:^{vi, vii}	10% (increased to 10.19%)

8: Notified Details
A: Voting rights attached to shares^{viii, ix}
Class/type of shares if possible using the ISIN CODE	Situation previous to the triggering transaction		Resulting situation after the triggering transaction
	Number of Shares	Number of Voting Rights	Number of shares	Number of voting rights		% of voting rights^x
	Number of Shares	Number of Voting Rights	Direct	Direct^xi	Indirect^xii	Direct	Indirect
GB00B4JZFN18	5,696,970	5,696,970	5,837,018		5,837,018		10.19%

B: Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrument	Expiration date^xiii	Exercise/ Conversion Period^xiv	Number of voting rights that may be acquired if the instrument is exercised/ converted.	% of voting rights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments ^{xv, xvi}
Resulting situation after the triggering transaction
Type of financial instrument	Exercise price	Expiration date^xvii	Exercise/ Conversion period^xviii	Number of voting rights instrument refers to	% of voting rights^{xix, xx}
					Nominal	Delta

Total (A+B+C)
Number of voting rights	Percentage of voting rights
5,837,018	10.19%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: ^xxi
OppenheimerFunds, Inc. ("OFI") is a registered investment advisor with the U.S. SEC. Its ultimate parent company, Massachusetts Mutual Life Insurance Company, qualifies for disaggregation under FSA regulations. The shares of the issuer are held by investment accounts managed by OFI.

Proxy Voting:
10. Name of the proxy holder:
11. Number of voting rights proxy holder will cease to hold:
12. Date on which proxy holder will cease to hold voting rights:
13. Additional information:
14. Contact name:	Jake Burford, Manager Compliance, OppenheimerFunds, Inc.
15. Contact telephone number:	001 303 768 2826

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