Operating sustainably and responsibly is fundamental to delivering on our strategic objectives.


A review of our CSR strategy

The Group is embarking on an unprecedented period of change, one that will fully test our people and culture.  Employee engagement and support are essential if we are to be successful.  Reviewing and developing our approach to Corporate Social Responsibility (CSR), which naturally contains a strong employee engagement component, is therefore relevant and opportune. The review started in early 2019 and its recommendations will be published in next year's Annual Report. 

A long-standing commitment

We are proud of our long-standing and demonstrable commitment to CSR and good corporate citizenship.  It matters particularly to us because, more than many businesses, we are truly a people business.  As we have often said, we touch people on an extremely personal and often vulnerable level, usually at a time of great and painful loss. To meet their needs means that our employees have to be of the highest calibre. They must be caring, thoughtful and truly engaged with the people they serve.

From our core values of decency, integrity and trust we have developed a special culture and way of working that we call 'The Dignity Way'. In last year's Annual Report, the Chairman described it as, "… a way of working that means delivering the highest standards of service and going the extra mile." It encourages responsibility and stimulates high performance, adding value to our customers, communities and all our stakeholders.

This culture is the means by which we have succeeded as a business over the years and continue to be a good corporate citizen. We are committed to doing the right thing by everyone we work with, respecting each other in the workplace, working safely, behaving ethically and being a positive force in the communities we serve. We also work hard to minimise our environmental impact. 

Underpinned by this culture we have developed three areas of focus: Our People (Expertise and culture); Relationships (Building strong relationships and community impact); and Resources (Health, Safety and Environmental Performance). All are now being reviewed, along with our culture and policies, in the light of the changes about to take place in the business and our stated ambition to become the pre-eminent funeral services business in the UK.

Some of the areas we are considering

As the review unfolds, we are extremely mindful of our Transformation Plan and its requirement for effective two-way employee engagement at this time of major change.

We are thinking carefully about the general public and are drawing on the insights we continue to gain from our ongoing programme of research.   For example, we are thinking across the generations and reflecting that attitudes in the 40+ generation are different from the older generations.  We are considering the types of services we offer and, most importantly, the broader the context within which our approach to CSR needs to sit.

This is a time of change for the industry and not just Dignity, and one which the review is taking full account of.

FTSE4Good

At Dignity we are committed to our Code of Conduct and Ethics Policy which reflects the way we operate. All staff within Dignity are expected to act with integrity and treat people fairly, with courtesy and respect, be responsible, respect diversity and communicate openly.

Dignity continues to be identified by the FTSE Group in its FTSE4Good initiative as a company that is working towards environmental sustainability, developing positive relationships with stake holders and supporting universal human rights.

Modern Slavery Act

Dignity is compliant with the Modern Slavery Act of 2015 and we are committed to ensuring that there is no modern slavery or human trafficking in our supply chains or in any part of our business.

To ensure that we are complaint we complete house audits; conduct spot checks and use labour monitoring and payroll systems. A revised version of our Chief Executive’s statement on the Modern Slavery Act can be found here www.dignityfuneralsplc.co.uk

What we believe in

What we are here to do:

  • To help people at one of the most difficult times in their lives.

How we do this:

  • With compassion, respect, openness and care.

What we want to be:

  • The company that everyone knows they can trust in their time of need.
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