Building strong links with the communities in which we operate through local engagement and charitable giving enhance our reputation and enable us to give something back to the local communities we serve.

"As the ultimate people business, our employees are keen to support their local communities and charities in any way they can help to make a difference. This effort is operated on local and national levels to great effect through volunteering, fundraising activities and donations."

Helping people at one of the most difficult times in their lives is our core social purpose and contributing to the communities in which we operate benefits both local people and our business.

It helps to promote awareness of our brand and values, enhances our reputation, promotes employee engagement and attracts new clients to our business. Making a meaningful difference to the local communities we serve remains a key quality of our business.

Our operations are located across many UK towns and cities and as such we have an important role in supporting our communities. We continue to build strong links with the communities in which we operate through local engagement and fundraising for charities.

Local community engagement and charitable support

Our community relationships and charitable programmes are primarily managed at a local level to allow our businesses to focus on the needs of their local communities.

Our people support many local community initiatives and charitable events every year.

Supporting Marie Curie since 2011

In 2016, Dignity raised £40,000 for its corporate charity, Marie Curie, and over the last five years our staff have helped to raise over £300,000 in support of this vital charity. There are nine Marie Curie hospices located in Belfast, Bradford, Edinburgh, Glasgow, Hampstead, London, Liverpool, Penarth and Solihull. Each Dignity branch and crematoria was linked with their local Marie Curie fund raising office so that the money that is raised will care for local patients in their community.

Fundraising initiatives included charity car washes, second-hand book sales, a pop music concert featuring Elvis and Abba tribute acts and Christmas memorial trees. Dignity also raised money for Marie Curie by taking part in national campaigns such as The Great Daffodil Appeal, where branches sold the charity’s lapel badges and The Blooming Great Tea Party where visitors could purchase hot drinks and homemade cakes for a charitable donation.

Dignity's new corporate charity 2017

British Heart Foundation’s mission is to win the fight against cardiovascular disease and their vision is a world in which people do not die prematurely or suffer from cardiovascular disease.

Heart disease touches us all, including staff and clients. From raising money, to raising awareness, corporate partnerships are vital to helping beat heart disease.

Working in partnership with The British Heart Foundation will bring benefits to our business whilst helping to raise vital funds to fight heart disease. The new partnership will enable Dignity to:

  • Motivate staff and encourage team building;
  • Meet our Corporate Social Responsibility objectives;
  • Help beat heart disease in the communities in which we operate by training staff in CPR techniques and installing defibrillators at some of our buildings;
  • Reach new audiences; and
  • Build brand profile.
An image of two new employees.

Enabling higher education opportunities

An image of two volunteers

Helping to make a difference