"To achieve our business goals we need to look after the communities, people and environment which support our operations, so we can continue delivering value to all our stakeholders."
Corporate Services Director
Performance in 2015
- 29 per cent of Dignity staff have over 10 years service;
- In the last five years the number of accidents has reduced by 25 per cent;
- Dignity’s CDP (formerly Carbon Disclosure Project) submission was shortlisted for the “Best Year on Year Change in Performance” category amongst FTSE 350 companies; and
- Dignity raised £59,000 for its corporate charity, Marie Curie.
Sustainability and strategy
Dignity's sustainability programme shapes the way that we do business. Conducting our business in a responsible way is one of our fundamental values and a key element of our business growth strategy. Behaving in an ethical manner, working safely, reducing our environmental impact, developing our people and contributing to the communities we serve enables us to create long-term value for our stakeholders.
We define our reporting in terms of our workplace, the environment and the communities of which we play an important part. We strive to improve the way that we perform, manage and report on corporate and social responsibility ('CSR') matters across all aspects of our business. Within Dignity, Corporate Services Director, Richard Portman, is accountable for CSR and under this remit identifies major issues and reports these to his fellow Board members.
The governing principles of Dignity are that we are here to help people at one of the most difficult times of their lives and we do this with compassion, respect, openness and care. Our objective is to be the company that everyone knows they can trust in their time of need. Our values, which are ensconced in our governing principles, are a fundamental part of our culture. By living these values, we ensure that we operate in a responsible way and that we deliver the excellent service upon which our business depends.
The flat management structure of Dignity means that local management are empowered to make decisions that provide quick and effective solutions to the needs of their clients, businesses and the communities they serve. Only seven per cent of our employees are based at our Head Office where they perform such necessary business tasks as Finance, IT, HR, Marketing and Purchasing. This approach demonstrates our commitment to providing staff in locations where they can directly help and support our clients.
Our Code of Conduct ensures that all staff are aware of the principles that govern how we operate in the business environment and explains the standards of behaviour that all our employees are expected to adhere to.
Our Code of Conduct is reinforced by a staff handbook, ‘Helping our clients every step of the way’ which states that all clients should be supported during the funeral arrangements, at the service or when choosing a memorial or funeral plan in a caring and sensitive manner. We should be compassionate and caring; pay attention to detail; spend as much time as the client needs; be open and straightforward and keep in regular contact with the client.
Business integrity and ethics
We make our clients feel confident in us so that they are reassured they are being served by responsible individuals working for a responsible company.
Dignity continues to be identified by the FTSE Group in its FTSE4Good initiative as a company that is working towards environmental sustainability, developing positive relationships with stakeholders and upholding and supporting universal human rights.
We build trust and respect with everyone touched by our business operations – our clients, our colleagues, our suppliers, trade associations, local authorities and members of the communities we serve. Everyone at Dignity understands that at all times they are an ambassador for the company and that the future success of the business depends on its reputation.
What we believe in
What we are here to do:
- To help people at one of the most difficult times in their lives.
How we do this:
- With compassion, respect, openness and care.
What we want to be:
- The company that everyone knows they can trust in their time of need.