Notification of Major Interests in Shares

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: Dignity
2. Reason for notification (yes/no)
An acquisition or disposal of voting rights YES
An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached
An event changing the breakdown of voting rights
Other (please specify):
3. Full name of person(s) subject to the notification obligation: AEGON UK Group of Companies
4. Full name of shareholder(s) (if different from 3):
5. Date of transaction (and date on which the threshold is crossed or reached if different): 30th September 2009
6. Date on which issuer notified: 1st October 2009
7. Threshold(s) that is/are crossed or reached: 5-4%


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