Notification of Major Interest in Shares

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:ii Dignity
2. Reason for notification (please tick the appropriate box or boxes):
An acquisition or disposal of voting rights X
An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached  
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments  
An event changing the breakdown of voting rights  
Other (please specify):  
3. Full name of person(s) subject to the notification obligation:iii Tiger Global Management, LLC
4. Full name of shareholder(s) (if different from 3):iv Tiger Global Management, LLC
5. Date of the transaction and date on which the threshold is crossed or reached: v 5 April 2013
6. Date on which issuer notified: 10 April 2013
7. Threshold(s) that is/are crossed or reached:


8: Notified Details
A: Voting rights attached to shares
Class/type of shares if possible using the ISIN CODESituation previous to the triggering transactionResulting situation after the triggering transaction
Number of SharesNumber of Voting RightsNumber of sharesNumber of voting rights% of voting rights
DirectDirect xi Indirect xiiDirectIndirect





Direct  -


Direct -5,98  


B: Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrumentExpiration dateExercise/ Conversion PeriodNumber of voting rights that may be acquired if the instrument is exercised/ converted.% of voting rights
 C: Financial Instruments with similar economic effect to Qualifying Financial
 Resulting situation after the triggering transaction
 Type of financial
 Exercise price  Expiration date xvii  Exercise/
Conversion period
 Number of voting rights instrument refers to



% of voting rights xix, xx

           Nominal Delta
Total (A+B+C)
Number of voting rightsPercentage of voting rights



9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:xxi
The Ordinary Shares are held by Tiger Global Investments, L.P.Tiger Global Management, LLC is the investment manager of Tiger Global Investments, L.P. and exercises the voting rights on its behalf.
Proxy Voting:
10. Name of the proxy holder:  
11. Number of voting rights proxy holder will cease to hold:  
12. Date on which proxy holder will cease to hold voting rights:  
13. Additional information: Tiger Global Management, LLC
14. Contact name: Steve Boyd
15. Contact telephone number: +1 212 984 8800


Note: Annex should only be submitted to the FCA not the issuer

A: Identity of the persons or legal entity subject to the notification obligation
Full name (including legal form of legal entities) Tiger Global Management, LLC FAO: Steve Boyd
Contact address (registered office for legal entities) 101 Park Avenue, 48th Floor, New York, NY 10178, USA
Phone number & email +1 212 984 8800regulatory@tigerglobal.com
Other useful information (at least legal representative for legal persons) Simmons & Simmons(see below)


B: Identity of the notifier, if applicable
Full name Simmons & Simmons
Contact address 5, boulevard de la Madeleine75001 ParisFrance
Phone number & email +33 153 29 16 22 ian.rogers@simmons-simmons.com
Other useful information (e.g. functional relationship with the person or legal entity subject to the notification obligation) Simmons & Simmons(see below)


C: Additional information

For notes on how to complete form TR-1 please see the FCA website.

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