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A Gold Trusted Service

Dignity Funeral Plans has won the Feefo Gold Trusted Service Award 2018. The prestigious accolade is an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers.

Created by Feefo, Trusted Service is only awarded to businesses that use the independent global review company to collect genuine ratings and reviews. Those that meet the high standard, based on the number of reviews they have collected, and their average rating, are recognised for the honour.

Dignity met the criteria of collecting at least 50 reviews between 1 January 2017 and 31 December 2017, and achieved a Feefo service rating of between 4.5 and 5.0.

Andrew Mabbutt, CEO at Feefo, commented: “The Trusted Service award has always been about recognising those companies that go the extra mile. Once again, we have seen many incredible businesses using Feefo to its full potential, to provide truly memorable experiences for their customers – and rightly being awarded with our most prestigious accreditation.

“I look forward to the continual success of the businesses that work in partnership with Feefo throughout 2018.”


Feefo is a ratings and reviews, and customer analytics platform that provides the tools to collect genuine, purchase-verified reviews on behalf of over 4,000 businesses. Feefo ensures that all feedback is authentic, by matching it to a legitimate transaction; this is in order to increase consumer confidence, and combat the rising issue of fake reviews.

This announcement follows last year’s news that Dignity Funeral Plans was awarded the first ever Kitemark™ for Customer Service in the UK.

Both awards demonstrate that Dignity remains committed to ensuring our clients are at the centre of everything we do.

✔ 97.7% of families we’ve served would recommend Dignity.
✔ 98.8% said we met or exceeded their expectations.
(Statistics from Dignity plc Annual Reports and Accounts, 2016).

If you would like to find out more, simply request your personal guide to our Prepaid Funeral Plans today, or give our award winning team a call for free on 0800 587 2541.